Buku

Strategic Management: Concepts

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Combining quality and user-friendliness with rigor and relevance, Frank T. Rothaermel synthesizes theory, empirical research, and practical applications in a breakthrough new text designed to prepare students for the types of challenges they will face as managers in the globalized and turbulent business environment of the 21st century. This new textbook, written with a single, strong voice, weaves together classic and cutting-edge theory with in-chapter cases and strategy highlights, to teach students how companies gain and sustain competitive advantage. OneBook...OneVoice...OneVision.

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Informasi Detail

Judul Seri

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No. Panggil

658.4012 ROT s

Penerbit

New York : McGraw-Hill/Irwin., 2012

Deskripsi Fisik

7.6

Bahasa

English

ISBN/ISSN

9780077324452

Klasifikasi

658.4012

Tipe Isi

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Tipe Media

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Tipe Pembawa

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Edisi

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Subjek

Management
Systems & Planning
Business & Investing
Leadership

Info Detail Spesifik

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Pernyataan Tanggungjawab

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Versi lain/terkait

Lampiran Berkas

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